It is hard.. My take is that you can't solve it, and shouldn't try to as it's effectively impossible. It's better to accept our minds nature and that we postfacto rationalize 99% of our decisions rather than rationally decide them. Instead accept it, and use that 1% that we do rationally decide to influence how you want the rest, including ambitions or emotional desires, to be over time. I mean, we're all basically toddlers on an emotional level, but with more sophisticated wrappings.