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A comment on How did you guys name your startup?. Parent comment

Re:How did you guys name your startup? by Tichy on Tuesday June 19, 2007 @03:08AM (#29143)
I think the problem is that people would still just use the .com domain, so your marketing investments would simply benefits your competitors.

Which makes me think, what is the default behavior of browsers? Surprisingly many people only type the company name into the url field (without www or .com) - I think then they are at the mercy of msn search?

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Re:How did you guys name your startup? by terpua on Tuesday June 19, 2007 @06:13AM (#29172)
Having the exact domain name to the company or product name is actually not necessary.

Example: 37signal's Basecamp is basecamphq.com. This creates more possibilities.

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