Re:The fast-food workers’ season of rebellion
by lotsofpulp on Sunday November 07, 2021 @09:05AM
(#29139525)
FedEx using the name FedEx for Express (employees? more highly paid?) and Ground (contractors? Cheap labor?) seems stupid to me.
Fedex has come up in conversation over the past year as the worst logistics company, even from people who know nothing about logistics. All they see is that if it is coming via FedEx, then it very well might not come when it says it will.
Why would you want to tarnish your entire brand image like that? Would you not want FedEx Express to be a different name than FedEx Ground so that people still think to go to your more valuable product than just thinking screw it, I am going with UPS or USPS?
Fedex has come up in conversation over the past year as the worst logistics company, even from people who know nothing about logistics. All they see is that if it is coming via FedEx, then it very well might not come when it says it will.
Why would you want to tarnish your entire brand image like that? Would you not want FedEx Express to be a different name than FedEx Ground so that people still think to go to your more valuable product than just thinking screw it, I am going with UPS or USPS?