Shades of the 1980s and prior decades! In the 1980s, I worked in the aerospace division of a Fortune 5 company. A headhunter called me up, was chatting, and asked me what I did. I said I was a "programmer". Silence on the other end and then, "Are there any people who design programs there?" "Umm, yeah, we all do." I was book-aware of this distinction in previous decades, but this was the first time I had encountered it in the real world (of a headhunter). I see that we "programmers" are still regarded as being like the streetsweepers in Victorian London, sweeping out a path in the manure and mud for the software engineers! :) (We had software architects back then.)