Maybe I'm wrong, but I feel there's a lot of astroturf material in the comments (not that participants are bots or anything, just the same kind of comments you would get from such directly from a reputable user). I find this especially for large companies like Microsoft, Apple, or Amazon and I'd include Intel there too.

AMD and other smaller competitors seem to have a lot of "street cred" for being value-players. Strangely, so does Apple (at least on the computer front).