Don't build your castle in other people's kingdoms

Re:Don't build your castle in other people's kingdoms by ipsin on Thursday November 04, 2021 @12:22PM (#29109097)

Here I am reading, following this reasonable argument and... boom pop-up "call to action" interrupts the hell out of it.

I realize the conversion rate could be lower, but why not put this CTA in a non-pop-up form at the end of the article? If I really enjoyed it, that seems like the point where I'd be on board with signing up.

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Re:Don't build your castle in other people's kingdoms by LeifCarrotson on Thursday November 04, 2021 @12:25PM (#29109148)

> I realize the conversion rate could be lower, but why not put this CTA in a non-pop-up form at the end of the article?

It seems you've answered your own question.

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Re:Don't build your castle in other people's kingdoms by anm89 on Thursday November 04, 2021 @12:24PM (#29109127)

Agreed. Just out of principle, I'm never signing up for anything that attempts this method.

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Re:Don't build your castle in other people's kingdoms by Turing_Machine on Thursday November 04, 2021 @12:31PM (#29109215)

Yep. Jump in my face, and I'm not only not going to sign up for your newsletter/install your app/whatever, I'm going to actively avoid ever visiting your site again.

Your metrics may show that you get 0.2% signups with this method rather than 0.15%, but they likely don't show the much larger number of people who won't be coming back to your skeevy site, ever.

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Re:Don't build your castle in other people's kingdoms by 9387367 on Thursday November 04, 2021 @12:44PM (#29109429)

Same, stopped reading and closed the tab.

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Re:Don't build your castle in other people's kingdoms by thrower123 on Thursday November 04, 2021 @12:42PM (#29109397)

When I am "called to action" like this, my action is usually to close the tab.

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Re:Don't build your castle in other people's kingdoms by foogazi on Thursday November 04, 2021 @01:37PM (#29110181)

The subscribe to newsletter button ? It seemed unobtrusive enough on mobile

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Re:Don't build your castle in other people's kingdoms by ipsin on Thursday November 04, 2021 @05:06PM (#29112534)

I think that's the key distinction. On mobile you would navigate and dismiss the same way.

On a web page, I tend to scroll using a single finger or knuckle on the arrow keys. Requiring a mouse at that point (or extra keypresses, if those even work) breaks the reading experience.

If this is a castle, it's not a very inviting one.

[ Parent | on HN ]