By estimating the damage done to society by under-reporting, schedule half of said damage from tax-money into a fund, and make user reading a similar themed news-page, allocate a small percentage of said fund to the newspaper. The fewer articles a user reads, the more valuable a single "read" becomes.

The system is gambled with tons of faked users. A Issue on which the journalists are reporting. It becomes economic unfeasible to do anything else then click bait journalism..