actually, I think the price $99 is quite fair. Compared to having all the tablets returned and don't know what to do with them, HP now created a super hot products with 2-digit price that everyone wants to grab one, or two, or twelve. Things wouldn't happen this way if the price was $200. True that HP didn't earn that much money back but as a big corporation, HP could afford that and earned something beyond money. Let's keep an eye on this matter to see what happens in the end.