What separate's Facebook is their namesake product is too close to the source of controversy. Google's "public facing" products are things like search, YouTube, gmail, google docs. Amazon has 2-day shipping and prime video and such.
When people think of Amazon/Google they think of that first. Sure, they're doing all the same controversial with their products. But in my experience, the average non-tech person has more buffer for that, when there's a bit of separation between the brand identity and the bad behavior.
A lot of non-tech people aren't even aware that FB (Meta?) owns Instagram and WhatsApp - that's the kind of tolerance buffer that the other FAANG has for _all_ of their main products.
In this sense, the rebrand to "Meta" might actually work a bit.
> Tell me, what exactly has Facebook done that is so bad compared to Google, Amazon, or Microsoft?
You're angling to absolve Facebook here, but I'll flip that in the other direction. They all deserve a healthy serving of contempt, and frankly it's the reason why I never respond when Amazon and Google recruiters come calling 3 times a week.
https://twitter.com/cmuratori/status/1450000616202248193
But what separates Facebook from the others is the utter lack of shame about what they're doing, and the fact that Zuckerberg has no accountability due to the arrangement of voting shares. That makes them uniquely dangerous.