Re:What if performance advertising isn't just an analytics s...
by iamacyborg on Saturday October 30, 2021 @05:34AM
(#29047357)
> I think this idea that all advertising people have no idea what they're doing and are unable to quantify their results is a weird HN bubble thing.
I’ve worked in marketing for a decade and my experience is that most of my colleagues are making things up as they go. Very few have any formal education in marketing, let alone have any interest in reading marketing textbooks or studies and even fewer still have any maths background.
I suspect things are different at larger and more prestigious companies, but the state of marketing for SME’s is pretty dire.
I’ve worked in marketing for a decade and my experience is that most of my colleagues are making things up as they go. Very few have any formal education in marketing, let alone have any interest in reading marketing textbooks or studies and even fewer still have any maths background.
I suspect things are different at larger and more prestigious companies, but the state of marketing for SME’s is pretty dire.