> I am speaking from my own experience working at analytics tools for a corporation, which has a monopoly. The product name is our brand. We are the only ones selling it. Every child knows it. Think public utility.

> These people will still do brand bidding.

Ooh this pisses me off so much. My IT consulting employee bids on their unique name. I guess the marketing department use it to fudge conversation rate of their ad spend. A scam.

Unless you are a dropshipper the value of Google traffic is way lower than appearant since people use Google as a address bar nowadays. And showing ads for people that already are considering to buy your product ... that is the worst kind of statistical causality poisoning.