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A comment on What if performance advertising isn't just an analytics scam?.

Re:What if performance advertising isn't just an analytics s... by jfoster on Saturday October 30, 2021 @01:26AM (#29046210)
One point that I'm surprised the article didn't make: despite the findings of their experiments, Airbnb & Ebay still advertise.
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Re:What if performance advertising isn't just an analytics s... by bryans on Saturday October 30, 2021 @05:33AM (#29047354)
Not only do they both still advertise, but their ability to maintain revenue without massive ad spending is based entirely on their users marketing on their behalf -- not on some imaginary perpetual momentum. At least half of Airbnb hosts have their own website and many make their own local and regional ad buys.
[ Parent | on HN ]