Re:Patagonia Is Boycotting Facebook, Urges Other Companies t...
by jfengel on Friday October 29, 2021 @02:07PM
(#29041694)
Web hosting is easy. But what Facebook offers is the local advertising. Local businesses really should do both.
Some try to get away without the web page. But even if they have it, they need to get people to visit it. People searching for, say, a coffee shop will find you. But that can't match being shoved into the feed of somebody who says, "Hey, new coffee shop. I should try it."
Facebook, operated properly, is actually a pretty decent way to advertise within your community. It knows where people are and has at least some inkling of who might want a coffee/beer/tattoo.
Facebook isn't operated properly, along dozens of different lines. But a large subset of its users do still use it for that basic way of connecting to other people, including things that they might want but don't yet know about.
Some try to get away without the web page. But even if they have it, they need to get people to visit it. People searching for, say, a coffee shop will find you. But that can't match being shoved into the feed of somebody who says, "Hey, new coffee shop. I should try it."
Facebook, operated properly, is actually a pretty decent way to advertise within your community. It knows where people are and has at least some inkling of who might want a coffee/beer/tattoo.
Facebook isn't operated properly, along dozens of different lines. But a large subset of its users do still use it for that basic way of connecting to other people, including things that they might want but don't yet know about.