I recently made a website for my personal art projects - i got absolutely zero feedback. I’m sure many friends/family/random people have seen it now - but they’re not liking, sharing, or commenting anywhere that I can see so how am i supposed to feel that was effort well spent? If I made a facebook page, i’d get to see immediately who followed it - who likes it - who comments - etc.

Not to mention every time i put effort into adding content, i’d see some feedback for that.

If facebook is to be toppled, the feedback loop needs to be tightened for off-facebook content

Also - if these business owners are already spending time on FB and Instagram personally - it's less of a stretch to have a page there. Once they have a page - then they need convinced that they need a full-fledged site. And maybe a lot of them actually don't.