How many such brands exist? Apple is the obvious example, but what else? I can think of only single other one - Framework[0] - but it's pretty niche at the moment, and it's too early to tell how successful it'll be. A mass market brand? Can't think of one.

The problem here is, by not doing this kind of shady shit, which is currently normalized as a business practice, you're leaving lots of money on the table. The temptation to pick it up is strong. Maybe you can resist it, but will your investors? Will your shareholders?

If we could figure out how to resist, in a reproducible way, the market pressure favoring antisocial behavior, the world would be a much better place.

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[0] - https://frame.work/