In the Twitter world, there's a concept called getting "Ratioed", which is when your comments exceed the number of retweets / likes.

The idea is (at least on Twitter), "better" posts are roughly the ones that have more eyeballs but fewer reactions. "Getting Ratioed" is a bad thing. You want your tweets to get many eyeballs but not a lot of back-and-forth discussion (as back-and-forth discussion is often a proxy for toxicity)

In contrast: Facebook is clearly of the opinion that "better" posts are the ones where people feel like making a comment on. Surprise surprise, Facebook is beginning to look like the more toxic social network.