The taste of vine ripened tomatoes is incomparable to the 'industrial' tomatoes that are picked when they are still green. They are picked green so that they are firmer for transport and they ripe just enough to be red in the store. Let the same tomatoes ripen on the vine and they are truly amazing. I've grown my own tomatoes, same F1 Hybrid strains as the commercial growers use. There is a world of difference in taste.