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Re:Ask HN: Why doesn’t Apple make a standalone camera? by hindsightbias on Monday October 25, 2021 @01:42PM (#28990783)
https://www.prnewswire.com/news-releases/digital-camera-mark...

$2.6B is not enough to be interesting to them. They just got to 1080p webcams last week, not particularly aggressive there.

As iPhones are being used in the film industry I could see a niche camera, like the Pro Display market. Perhaps a new market between a DSLR and Red. Something that would cost $5-10K and have 80% margins that every hip video person would want.

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