I'm an experienced web developer but I'm happy that we chose Webflow for the website of our mobile app. It allows my non-technical colleagues to make basic changes to the website, like copy changes or moving blocks around. But Webflow doesn't abstract away the underlying web technologies (just makes it visual) so it's still easy for me to go in and make more "complicated" changes. It's not a panacea but I think they are striking a nice balance between ease-of-use and extensibility.