Individually it doesn't work. Unethical behavior is generally profitable, more so then the ethical behavior it is 'out competing'. The Unethical groups then use this profit to buy out and corner the market.

and on a larger scale, a different social model with less consumerism, thus less ads and less big corps trying to ensure more profits by any means. The more we delegate the less we see. I don't like to transfer web to real world but a more peer to peer life could help. Sorry for the fuzzy comment but with the advent of advanced robotics and ubiquitous computing, we'll probably have no choice but to rethink daily lives.

"individually we need to stop working for unethical companies"

Has there been a single case in history where this worked? has this been an issue for drug gangs, mafia, loan sharks, tobacco, alcohol or gun companies or any kind of evil organisation, ever? If not, maybe we should stop parroting it?

> drug gangs, mafia, loan sharks, tobacco, alcohol or gun companies or any kind of evil organisation

it is easier to come up with manageable solutions when you don't try to conflate the mafia with a search engine, or Beretta with a social network

don't search for a one-size-fits-all solution or it will seem impossible; focus on one at a time

The solution proposed fits nothing, as far as I can tell you might as well try exorcism.