Boris Johnson actually did something similar.

Iirc, he gave an interview where he bizarrely and repeatedly mentioned the fact that he likes to paint wine boxes like buses...over and over. And it was thought (and, most likely, leaked) that he was doing this so that when people Googled "Boris bus" it would come up with this story, and not the story about the infamous "Brexit bus" (it also leaked that it was Lynton Crosby, a well-known political campaign manager, that suggested this...which does support the claim that it isn't total bs).