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Re:YouTube deletes rapper's 'Let's Go Brandon' song claiming... by nomilk on Saturday October 23, 2021 @10:19PM (#28974349)
The 'reclaim' phenomenon is fascinating. I presume all politicians do this, well, all who have staff sophisticated enough to grok SEO and respond within a few days to unfavourable trending topics.

Would be interested to know other examples of prominent politicians doing this. I'm pretty sure I recall a British politician doing this a year or two ago. I can't remember exactly who it was or what it was about, but I recall it seemed very obvious what was going on - moreso than this Biden/Brandon instance.

Re:YouTube deletes rapper's 'Let's Go Brandon' song claiming... by the_jeremy on Saturday October 23, 2021 @10:31PM (#28974416)
Re:YouTube deletes rapper's 'Let's Go Brandon' song claiming... by Zuider on Saturday October 23, 2021 @11:09PM (#28974594)
The 'reclaim' phenomenon is quite old, and it has happened quite often in politics that a party or politician has defused a pejorative or satirical label by embracing it. The elephant and donkey mascots of the two main parties in the USA were originally used to lampoon them.