If we allow that large, computationally capable entities are likely to form in free markets, it is probable that individuals will be faced with a market in which the prices of major goods vary wildly from minute to minute, from person to person, and are predicated on both fantastically complicated loyalty programs and data collected about the individual and current market circumstances, processed in statistical models that no human has ever understood or evaluated. A market in which machines algorithmically game humans and each other by adjusting prices and the nature of the goods themselves to exploit cognitive or algorithmic flaws in other actors.[1]

The classical model of efficient, free markets ignores computational complexity and time bounds, as the article notes. These were reasonable approximations for a hundred or even twenty years ago, but I can forsee environments in which these factors lead to significant asymmetry. I question whether humans can really compete successfully in this environment, and whether the process of doing so is really best for us.

[1] Cases in point: Amazon, insurance companies, grocery stores, every major retailer, Google, high-frequency trading firms, airline ticket sales.