Yes, the tablet market is very different from phones. Everyone needs a phone and when their contract expires, many of go to the carrier store and get the one they like, which in some cases, is the latest Android phone that people remember seeing in the Droid or Evo commercials on TV.

With tablets, it's very different, many people just don't see the need for one yet. While the iPad is shipping very well, much of that growth would be from iPhone and word-of-mouth publicity. Then there's the whole issue of apps and 3rd party support/corporate support.

While MS dissed tablets [1], with Windows 8 they're coming out with a strategy to make tablets of all flavors with a fresh UI, including x86 ones with backward compatibility. Let whether that can make a dent in the market.

[1] http://www.fiercewireless.com/story/microsoft-exec-questions...