FWIW, I mostly find these interviews useless on almost every aspect, including measuring candidates programming abilities that could contribute the projects/products given company is hiring for.
But it's an interesting aspect anyway, if a candidate ever experienced / aware of flow
Having to explain that almost instinctive process to a complete stranger who has control over your career and income can really hamper or destroy the ability to get into that groove. I've found it really useful to know about flow, what can get it going and when it's just not happening, and most interviews just aren't set up to encourage it. Csikszentmihalyi wrote a shorter book called "Finding Flow" which speaks of creating situations that bring out the best in others and us.