Agreed. I think this is why a tech-enabled startups need a technical co-founder/leadership. Someone need to be the final arbiter/advocate for code quality. There are many things cannot be measured directly or conveniently, e.g. aesthetics (visual quality), culture, interview quality, bureaucracy, etc. All of them indirectly impact bottom line and top line. Big org need measurements for all teams, that's the only way to scale. And that's why in my opinion small business will always find a way to survive, or even thrive, by providing better quality. The quality setup in small team will become the baseline for you to up the game into big org. But once you want to scale, all those none measurable stuff become irrelevant. All boil down to, does it bring in revenue/profit