What if performance advertising isn't just an analytics scam?

Posted by mkmk on Wednesday October 20, 2021 @02:29PM
from the mackgrenfell.com dept.

https://mackgrenfell.com/blog/what-if-performance-advertising-isnt-just-an-analytics-scam

( 2 comments | 5 points | on HN )

Re:What if performance advertising isn't just an analytics s... by phillipseamore on Wednesday October 20, 2021 @03:22PM (#28934971)

I'm sure that my employers would never publicize that a cut in ad spend had little or no impact on traffic. They'd like to keep the competition spending money!

[ Parent | on HN ]

Re:What if performance advertising isn't just an analytics s... by hammer_mt on Wednesday October 20, 2021 @02:42PM (#28934426)

Good roundup of the different methods you can use to probe marketing is working.

[ Parent | on HN ]