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A comment on Brave Search replaces Google as default search engine in the Brave browser. Parent comment

Re:Brave Search replaces Google as default search engine in ... by bsder on Wednesday October 20, 2021 @01:25AM (#28927066)
This is such an easy optimization that Google has to have tried it and seen their ad revenue fall.

"Permanently remove this site from search results" seems like the absolute easiest "personalization" to implement.

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Re:Brave Search replaces Google as default search engine in ... by mynameismon on Wednesday October 20, 2021 @01:28AM (#28927086)
And the most certain too. You don't need to guess whether or not the user really needs that result
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Re:Brave Search replaces Google as default search engine in ... by Nextgrid on Wednesday October 20, 2021 @07:32PM (#28938244)
But what will Google do if users end up banning the majority of websites with Google Ads and/or analytics?

The reason Google doesn't fight SEO spam (and just generally annoying/obnoxious behavior such as paywalls) more aggressively is because it doesn't want to bite the hand that feeds - all these spammy sites have ads or analytics that benefit Google.

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