You don’t understand. Government needs you to stop buying store brand cereals, because they unfairly compete against General Mills Cheerios. See, stores can sell store brands cheaper than Cheerios, and that’s an anti-competitive practice, which the anti monopoly law is meant to protect from. Government will protect you by ensuring that there is no cheaper competing product, so that you will end up buying Cheerios at higher price. This will reduce the monopoly, and make the cereal market more competitive. Does that make sense to you? (It shouldn’t, because it doesn’t.)