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Re:Apple’s new M1 Pro and M1 Max processors by fulafel on Tuesday October 19, 2021 @12:41AM (#28914926)
Deep OS support for unified memory architectures for one. Things they tried to do with HSA etc. Also NVidia winning so much gpu programming mindshare with Cuda, and OpenCL failing to take off on mobile, dooming followon opencl development plans, didn't help.

In the wider picture, gpu compute in general on PC also failed to become mainstream enough to sway consumer choices. Development experience for GPUs is still crap vs the cpu, the languages are mostly bad, there's massive sw platform fragmentation among os vendors and gpu vendors, driver bugs causing OS crashes left and right, etc.

Re your impression, yes, AMD shifted focus more toward cpu from gpu in their SoCs after a while when their initiatives failed to take off outside consoles. But it's been an ok place to be, just keeping the gpu somewhat ahead of Intel competition and getting some good successes in the cpu side.

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