The posts were about blocking ads en mass. Not about blocking Google specifically. It would be incredibly rare for some one to get ublock or something similar and only block multi billion dollar companies.

It's the smaller ad networks and obscure sites that are more likely to have malware sneak into the ads, though, so it's safer to block everything.

Sure. I could have similar or different but nonetheless reasons for software and apps. Maybe somehow getting around a SaaS app. Or for other circumstances like finding random people on the web to split a substack or Stratchery subscription with (the latter happened on Twitter and people were not pleased).

The reason doesn’t change my point. The smaller person is hurt by any of these actions when done to their thing - ad blocking, piracy, workarounds, etc.