In the picture titled "GPU performance vs. power", that is "relative performance" with lower power consumption, so it doesn't say anything about literal performance.
Then there's this:
> In addition, the GPU delivers performance comparable to a high-end GPU in a compact pro PC laptop while consuming up to 40 percent less power, and performance similar to that of the highest-end GPU in the largest PC laptops while using up to 100 watts less power.[2]
Where that 2 points to:
> ... Discrete PC laptop graphics performance data from testing Lenovo Legion 5 (82JW0012US). High-end discrete PC laptop graphics performance data from testing MSI GE76 Raider (11UH-053). PC compact pro laptop performance data from testing Razer Blade 15 Advanced (RZ09-0409CE53-R3U1). Performance tests are conducted using specific computer systems and reflect the approximate performance of MacBook Pro.
82JW0012US on Amazon has a 3050Ti in it
11UH-053 has a 3080 in it
RZ09-0409CE53-R3U1 has a 3080 in it
So there's some data. I've still got some real questions about why they're talking "relative performance" in their graphs, though.(edit: formatting)
Certainly there are tasks they can do to skew that one way or another.
But we don't know what Apple is comparing.