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A comment on Facebook will count one person as two on its platform. Parent comment

Re:Facebook will count one person as two on its platform by dado3212 on Monday October 18, 2021 @12:54PM (#28907683)
The cause is likely not money or goodwill: it’s legal privacy rulings. GDPR and the FCO ruling [1] have made it so cross-platform data (like the IG-FB data here to guess if two ad spend users are the same) isn’t allowed without explicit consent. My guess is that’s what’s driving this.

[1]. https://www.theverge.com/2019/2/7/18215143/facebook-whatsapp...

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Re:Facebook will count one person as two on its platform by alfongj on Monday October 18, 2021 @01:09PM (#28907850)
This is the right answer. Matching user data without consent is becoming fairly risky from a data regulation standpoint, as well as user perception.
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Re:Facebook will count one person as two on its platform by mttddd on Monday October 18, 2021 @04:48PM (#28911519)
yep, its because of the FCO ruling. The other thing I think everyone spouting money are missing is that FB would much rather be able to use the link between your FB and IG accounts to better serve you up ads based on that combined data.
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