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Re:You Don’t Truly Understand It Until You Think It’s Obvious by ars on Monday August 15, 2011 @10:29PM (#2889575)
This is part of the trouble with patents.

You can't patent obvious things. But once someone invents something it suddenly seems obvious, and people ridicule the idea of patenting it.

Re:You Don’t Truly Understand It Until You Think It’s Obvious by drcube on Tuesday August 16, 2011 @10:50PM (#2893839)
I don't think you can get more obvious in this day and age than adding "with computers" or "on the internet" to mundane, centuries-old ideas like "showing people things similar to what they are shopping for".

To be honest, I think your argument supports the abolition of patents more than you think it does. EVERY idea was built on the back of previous ideas. "Novelty" is only a matter of degree, and subjective degree at that.