Thought you might find this insightful. I agree with you on, not your keys not your crypto - this ETF is not the best option for many people, but for some it is perhaps their only and therefore best option: https://www.reddit.com/r/Bitcoin/comments/q6pwtp/michael_say...
The fact that the Bitcoin community is loving this with no pushback just shows that everyone who actually cares about the goal of cryptocurrency rather than profit in fiat has moved on to XMR or BCH.