"her paper highlights how the consumer welfare view of antitrust fails to curb the predatory pricing".
I said it elsewhere, but I not against the idea of trust-busting, but the industry analogies typically brought up don't really fit. The closest I can find in general discussion is that the services are a public good, but we tolerate/promote monopolies in those sectors (like utilities).
A better framing would be to focus on specific problems: "Facebook owning both facebook.com and Instagram and both Messenger and WhatsApp give them too much market power in social sharing and messaging, so Instagram and WhatsApp should be spun back out", "Amazon should not be able to use sales metrics of other platform sellers to inform their own product development", etc. Identify market issues, figure out regulatory language that speaks to those issues.
But "big companies are monopolies that must be broken up" is unhelpfully reductive.
It's my understanding the whole intent of anti-trust is consumer welfare. The connection between Amazon and pricing/competition seems to be a straight-forward connection between hurting consumer welfare and its market power in terms of Amazon's market power. But where does the connection come in between consumer welfare and the social media apps? I.e., how does FB hurt me by having the most/best information regarding my social network?
Or is your stance it shouldn't be framed in terms of consumer welfare at all?
Basically I just don't see anti trust regulation as being the best way to target the diverse set of issues society sees with the big tech companies of the moment.