Re:Trust-Busting as the Unsexy Answer to Google and Facebook
by awillen on Friday October 15, 2021 @11:55AM
(#28879144)
This right here. I own an e-commerce business, and I sell on Amazon, but I do about 10x the revenue on my own site that I do on Amazon.
I'm in no way unique in this regard - for all of the talk of how much Amazon dominates e-commerce, the reality is that it's never been easier to successfully run your own e-commerce site (just look at Shopify's market cap).
Sure, if you're selling totally commoditized goods that's a different story, but even there you've got substantial enough web presences from retailers like Walmart and Target that Amazon still can't reasonably be called a monopoly.
I'm in no way unique in this regard - for all of the talk of how much Amazon dominates e-commerce, the reality is that it's never been easier to successfully run your own e-commerce site (just look at Shopify's market cap).
Sure, if you're selling totally commoditized goods that's a different story, but even there you've got substantial enough web presences from retailers like Walmart and Target that Amazon still can't reasonably be called a monopoly.