Re:Quotes from Android partners
by Anti-Ratfish on Monday August 15, 2011 @07:42PM
(#2889170)
Why do I get adverts when I search if they are totally separate? It's all connected to the adverts, surely. That's the driving force for the company isn't it?
The SERP doesn't take into account advertiser information, so by advertising on Google you can't get a higher "organic" listing. The algorithms aren't allowed to interact, Google Ads team even has their own crawler bot.
They operate in so many markets they have to have internal chinese walls between departments. The ads team is separated from search team, and the search team is separate from their analytics team. Google knows that these internal teams would have conflicts of interests so it keeps them separate.