Re:Michelin Airless
by powersnail on Friday October 15, 2021 @12:13AM
(#28874209)
> His theory was that it overrides everything. Most people will pick the bigger thing. He was right.
Wouldn't that mean that most people---regardless of culture, education, etc.---would pick SUV over sedans? Is that true?
Granted there are plenty of SUVs in the US, but as far as I can see on the road and parking lots, sedans are still quite popular. I even see a lot of Minis and Beetles, which are even smaller than a regular sedan.
Re:Michelin Airless
by TaylorAlexander on Thursday October 14, 2021 @03:48PM
(#28869071)
Yeah the role of marketing in influencing public opinion should not be discounted.
That was public opinion influencing marketing.
Re:Michelin Airless
by TaylorAlexander on Thursday October 14, 2021 @09:38PM
(#28872924)
I mean the public relations industry is all about a few people having an idea and figuring out how to convince lots of people. Just look at how cigarette sales to women were pushed with intentional ad campaigns to change public opinion. They of course need to craft their message in a way that appeals to their audience (for example calling cigarettes "torches of freedom" to appeal to progressive women in the 1920's) but the message "buy cigarettes" is decided by the marketer.
I saw a documentary on this once where they interviewed some psych guy who was advising the car industry. He said that it took him some time to convince them to make everything ridiculously big. Not just the car, but the lights etc. It was based on his theory that when we first see something we evaluate it using the bit of our brain that has been there since we were lizards. And that bit is impressed by size. His theory was that it overrides everything. Most people will pick the bigger thing. He was right.