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Re:What if performance advertising is just an analytics scam? by diffeomorphism on Thursday October 14, 2021 @02:56AM (#28861291)
Your analogy is much more transparent about it.

Google is more like the following.

"Hi, I would like to go to Morton's meats"

"Sure, I can take you to Shelly's"

"No, I said Morton's"

"Oh, the steak house downtown. Sure, I can take you to Billy's"

"What? No! Morton, you hear me"

"Ah, yeah, Morton, here you go.... by the way, the other places paid for ads"

Much less transparent, much more obnoxious.

Re:What if performance advertising is just an analytics scam? by winternett on Thursday October 14, 2021 @07:05AM (#28862739)
And then Billy's and Shelly's actually make terrible steaks with all kinds of hidden costs and cheap side dishes because they cut corners in order to make up for the loss on their annual advertising spend.... Google helping business... Yeah. :L
Re:What if performance advertising is just an analytics scam? by mbg721 on Thursday October 14, 2021 @07:42AM (#28862992)
"Yep, headed to Moron's Meats, it's really popular...(mumbles) let me know if you really meant to go to Morton's Meats..."
Re:What if performance advertising is just an analytics scam? by floatingatoll on Thursday October 14, 2021 @06:01PM (#28870771)
Don't forget the real-time bidding market. If you're wearing an expensive watch, Shelly's will give the driver a 10% bonus, or if you have a nice pocket square, then Morton's will offer you a window table.