Re:FTC Puts Hundreds of Businesses on Notice about Fake Reviews
by kube-system on Thursday October 14, 2021 @02:00AM
(#28860956)
CR is the exception, and that’s why they charge their subscribers a lot of money.
The vast majority of publications fund “reviews” in different ways.
Some publications you can pay to have your product “featured” in.
In some others, companies give a reviewer who has a reputation for favorable reviews free products. The unspoken expectation is that the reviews will drive sales and that the free product (and free content) train keeps going.
And yet others have serious conflicts of interest with their supporting advertisers.
The vast majority of publications fund “reviews” in different ways.
Some publications you can pay to have your product “featured” in.
In some others, companies give a reviewer who has a reputation for favorable reviews free products. The unspoken expectation is that the reviews will drive sales and that the free product (and free content) train keeps going.
And yet others have serious conflicts of interest with their supporting advertisers.