> If the rocket had blown up, all the fingers that denied him credit would be pointing at Bezos.

Do you believe Bezos should be free from scrutiny, or even criticism, if Shatner was killed due to a launch failure that was organized as a publicity stunt?

There are two perspectives here: the once-in-a-lifetime opportunity for someone to go to space, and a corporation's PR stunt. Even if you ignore one of these aspects, they don't just go away.