News for hackers. Stuff that matters.
Re:What if performance advertising is just an analytics scam? by ajsnigrutin on Wednesday October 13, 2021 @07:38PM (#28858874)
Is it enough just to click on the link?

There surely are browser extensions that click on every link, just to make the companies pay, and make advertisers look even shitter.

Re:What if performance advertising is just an analytics scam? by dodobirdlord on Wednesday October 13, 2021 @11:54PM (#28860345)
No, it's got to be a real person intentionally clicking the link, and very large teams of skilled people work exclusively on figuring out which clicks fall in this category. Cursor movement patterns, delay time, whether the link was actually rendering on the display when it was clicked, IP address, cookies, signed-in identities, previous click patterns, location, all of these things and more factor in. When people talk about Google hoovering up data, it is in large part for this purpose.
Re:What if performance advertising is just an analytics scam? by tekknik on Thursday October 14, 2021 @09:32AM (#28864003)
Sounds like a good use of AI, if not one of the best! Let’s train an AI using real humans and have it click these links. Run the client in an P2P network so multiple can contribute to this.

If ads are no longer profitable, then this should sink both the online advertising market as well as Google.

Re:What if performance advertising is just an analytics scam? by UncleMeat on Thursday October 14, 2021 @11:21AM (#28865547)
Clickfraud has been around forever and teams detecting clickfraud have also been around forever. Automation that impersonates human users is not a new idea.
Re:What if performance advertising is just an analytics scam? by tekknik on Tuesday October 19, 2021 @10:07AM (#28918216)
Yes I’m well aware, yet AI hasn’t existed for as long as clickfraud and we both know at some point a program with enough sophistication will look like a human.

Lemme guess, you’re in ads?