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Re:What if performance advertising is just an analytics scam? by Kalium on Wednesday October 13, 2021 @06:49PM (#28858555)
I think it's an excellent metaphor!

I think it also exposes the core problem. The metaphor rests on knowing intent with certainty. It's perhaps possible that certain clarity and pretty much inferring might not always be the same, especially with how search and URL bars have merged.

But I understand completely. If you genuinely feel like you know that person's intent with certainty, someone else having a crack at their attention along the way feels like a violation of your relationship.

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