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Re:What if performance advertising is just an analytics scam? by sam0x17 on Wednesday October 13, 2021 @06:41PM (#28858489)
Back in the early 00s clicks on Mesothelioma were something like $24 a click because anyone who could spell it probably has it and is looking to sue.
Re:What if performance advertising is just an analytics scam? by jameshush on Thursday October 14, 2021 @01:07AM (#28860711)
“Mesothelioma Lawyer” was still one of the highest cost clicks when I was working in ad tech about 2 years ago. IIRC the cost was north of $50
Re:What if performance advertising is just an analytics scam? by sam0x17 on Thursday October 14, 2021 @04:38AM (#28861848)
As a script kiddie I made a pretty penny keyword stuffing that on my network of ad-infected web proxies.
Re:What if performance advertising is just an analytics scam? by edmundsauto on Thursday October 14, 2021 @01:48AM (#28860893)
Before Google banned much of the advertising on the category, some addiction treatment keywords cost north of $300 per click. “Drug rehab Las Vegas” was my favorite, because if they didn’t use a tight keyword match, they would get charged for people trying to find the Rehab pool party.