Hmmm. Marketing works!? Well having been a sucessfull .com era ad co. founder, I suceeded in raking in the cash of the uniniated (automobile, etc, so no tears) only to see companies literally obliterated by marketing. TV was then still 20 times the spend. Still, marketing had 0 clue. Fun to drink with at the theatre, sure. I was CTO, so, shrug? No, I was incensed and tried to talk other managers client side out of giving ME money. I know some clever people in marketing, but when they smell budget, it's a movie shoot in the sahara time.

I do think things are better in some sense today. But it is a hungry beast, marketing. Oh, and lies and statistics.