No worries, thank you for taking the time to write this comment. I must agree that this article is talking about a niche and surrounding ecosystem that may not be familiar to many readers. I try to write the articles in a way that is approachable to people who do not work in data analytics, but there is certainly a lot more I could do, especially for this article. It's a difficult tradeoff of making it accessible but also digging deep enough for those who have some familiarity. I probably get it wrong more than I get it right. Anyways thank you for your thoughtful feedback and have a great day.