Re:What if performance advertising is just an analytics scam?
by aerosmile on Wednesday October 13, 2021 @04:16PM
(#28857112)
There are bad actors in every field. I would just be careful in using such anecdotes to distract from the overall message, which as you spelled it out in detail seems sound (with perhaps just a note that a 5X ROAS is not bad for most unbranded campaigns, but I get your point).
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