Bezos did put in the hard work and got results, so he can be smug.
People who will never amount to anything will of course claim it was just luck.
> Amazon != Bezos, and Amazon's got obligations to its shareholders.
That's a distinction without a difference. Bezos was the CEO and largest shareholder. The shareholders weren't going to fire him if he'd chosen not to have Amazon pursue "anticompetitive and shady behaviors."
Amazon is still Bezos. Ownership and leadership wise just not day to day.
There are two things that have hindered those efforts: )1the race to the bottom is very fast, so by the time one retailer has had abuses exposed every retailer is doing it. 2) Enforcement efforts have been neutered, to the point where the fines are just cost of doing business - and that has it's own complicated history of abuse.
But quite frankly, even though several of those are actual crimes, I don't think you need to have committed a crime to be an awful person. Jeff Bezos qualifies for his smug demeanor while being an asshole, regardless of what crimes his company has committed.
[1] https://www.reuters.com/investigates/special-report/amazon-i... - Literally on the front page today [2] https://news.ycombinator.com/item?id=27177539 [3]https://www.theguardian.com/technology/2020/feb/05/amazon-wo...