Re:Amazon copied products and rigged search results to promo...
by micromacrofoot on Wednesday October 13, 2021 @10:57AM
(#28852981)
Amazon owns a larger % of the online ecommerce market than Walmart owns of either the brick-and-mortar or ecommerce, which I think is a notable distinction... Amazon is approaching half of all ecommerce sales.
If Walmart is 10% of brick-and-mortar sales it's hard to argue that store brands are too competitive. 90% of that market is not walmart.
When Amazon approaches the majority of all ecommerce sales, it starts to become a bigger problem when they control the marketplace and start to undercut your products.
In general I think the fair thing to do is to make the marketplace distinction (even for store brands, which are often white-labeled third-party generics sold under multiple names anyway). You run the marketplace that allows others to sell their products, or you sell your products directly... you shouldn't be able to coordinate both as one business.
If Walmart is 10% of brick-and-mortar sales it's hard to argue that store brands are too competitive. 90% of that market is not walmart.
When Amazon approaches the majority of all ecommerce sales, it starts to become a bigger problem when they control the marketplace and start to undercut your products.
In general I think the fair thing to do is to make the marketplace distinction (even for store brands, which are often white-labeled third-party generics sold under multiple names anyway). You run the marketplace that allows others to sell their products, or you sell your products directly... you shouldn't be able to coordinate both as one business.